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Designers don’t just make things work and look good—they’re also problem solvers. Problem solvers tasked with the tricky challenge of integrating business objectives with creative solutions. The truth is, it’s not easy. Designers must balance the needs of the client with the needs of the user, all while creating a highly functional design that creates an emotional […]

1. Good design is innovative The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But good imaginative design always develops in tandem with improving technology. 2. Good design must be useful A product is bough to be used. This is why it’s important that […]